If you are an e-commerce service provider, you must be aware of the concept of PPC ad extensions. PPC ad extensions mean pay-per-click ads, which have become integral to advertising initiatives. PPC extensions allow your ads to appear at the top of search engine results. Thus, instead of waiting for organic visitors to visit your page, you can use PPC ad extensions to earn visits, get incredible leads, and finally convert them.You can opt for reliable PPC services to increase your leads. PPC is very effective in properly marketing your business and reaching out to new customers.
However, you may not be able to understand all the details on how to make the most efficient use of PPC for the gain of your business.
Here, 4 important PPC Ad extensions are described for your better understanding.
The Important PPC Ad Extensions
Image Extension
Image Extensions are one of the 4 Important PPC Ad Extensions as they have a visual appeal that can hold onto the attention of potential customers for a long. These extensions help to enhance the relevance of search ads by adding images of products and services in those ads. And this helps customers have a visually pleasant browsing experience which is so crucial for the success of any e-commerce business.
Image extensions are visible across devices and have specific requirements to follow regarding content, quality, etc. You can either select the images to be used with ad extension yourself or opt for Dynamic Image Extension, in which relevant images are selected from product landing pages and are inserted into ad extensions. And you can even create image extensions by selecting stock images as provided by Google.
Structured Snippets
These ad extensions allow you to add valuable business aspects of your business or features about your products to let the audience know about the same without having to go for an extensive search. This extension thus helps by adding value to your ads. These are very easy to create due to the availability of a header for adding values. Thus, you can select the snippet that best suits the value you want to add to your extensions. There are snippets like amenities, brands, destinations, courses, degree programs, models, shows, styles, and many more.
Price Extensions
If you don’t have product feeds to create attractive ad extensions, don’t worry. There’s always the option of using price extension in the search results just below the vital ad content. Price extensions are a great way of attracting a greater audience by showcasing the prices of products and services. And the price is the most decisive factor in determining customers’ purchase behaviour, using price extensions is very useful.
Highlighting special discounts and offers or a sudden fall in the price of products and services in price extension will make visitors click on them, and they can even buy the same. So, create price extension with the help of predefined price extension and make the most of it.
Call Extensions
Call Extensions help by adding a phone number for customers to call you directly for all their queries and doubts across devices. Especially important for those providing emergency services, this type of ad extension will surely add to the overall credibility of the business. Visitors will value this gesture on the part of the service provider as they are offered easy approachability. And in many cases, this can be the most significant winning factor. As a business, while using this type of ad extension, you can also benefit by using call recordings and leads.
You also can customise call extensions to be visible during business hours so that you do not miss any important calls. Leads guided to call your business directly during active business hours will undoubtedly mean the realization of a better return on investment.
So, these are the 4 Important PPC ad extensions you should not miss on and employ effectively to increase traffic flow to your website. And finally, earn better returns! You can always take the help of PPC service providers and SEO company in Pune, Mumbai, Delhi etc. for better management.
Author Bio: – Rudra Kumar is an Assistant General Manager of search operations at Techmagnate with more than 10+ years of experience in search engine optimisation. He has helped many businesses in growing revenue via search engines of his strengths.
